Baby Boomers in Middle Adulthood

The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, insome cases, even becoming grandparents. The advertising and marketing industries study this age cohort, andit has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, andinternet solicitation.Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use acaption for each piece of media to explain the advertisements mirror the specific physical and cognitivechanges in development referred to in our readings and resources this week. Your captions should combine fora total of no fewer than 500 words.Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite theseusing APA formatting. Your references need to relate to concepts learned about middle adulthood and must bescholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than thoseincluded in our Lessons to extend your research and knowledge.

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