Competitive Strategy: It’s O.K. to Be Different

How does any organization, small or large, gain a competitive advantage in acrowded and highly competitive marketplace?sub heading 2 : As Professor Porter points out in Competitive Strategy, one defines tradeoffsnot in terms of what one chooses to do but what one chooses not to do.sub heading 3: If you believe you can add unique anddesired value to your customer service, you will be more than able to recover the costs of creating that value.sub heading 4 : Michael Porter affirmed that it’s not only OK to be different, it is crucial in order tosustain a competitive advantage.

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