Fundamentals of International Business

You are an analyst in the Industry Department of the government of a developing nation (for thisassignment, the particular country is not important). Like many developing nations, the majorityof your workforce is unskilled to semi-skilled, and your country is trying to develop an industrialbase which will provide jobs and help raise the standard of living of the population. However,your government is wary of letting foreign companies set up operations in your country thatmight harm, or treat unfairly, the county, its people or its resources. A number of companieshave recently petitioned your government for permission to set up operations in your country(see list of companies provided). You have been asked by the Minister of Industry to analyseyour choice of any one of the companies on the list provided.The Minister is a very busy person so it is important that the report be written in a clear andconcise manner. It will be judged on the factual information it contains, the clarity of yourargument and the depth of your analysis. Please note that you should not try to gather data thatsupports only one side or the other of whether or not to give the company permission to proceed.Rather, you should gather all the pertinent data and let your analysis guide you to the bestrecommendation.The report is to be seven to ten pages maximum (doubled spaced, Times New Roman, 12 pt font,2.54 cm margins) plus title page, table of content, references and appendices. The title page mustcontain your name, student number, name of course and professor, date, and the company youhave chosen from the list provided. The first half page (maximum) of the report will be anexecutive summary of the report’s highlights, including your recommendation. The remainder ofthe pages will cover the material noted in the rubric below with marks allocated as shown.Please number the pages and use the items listed in the rubric as headings in your report. Onlythe first seven to ten pages (starting by your executive summary) will be read and graded.Relevant appendices are expected. Please save in PDF to upload to cuLearn.The report must cite at least six different sources. Information sources could include theglobalEDGE Website (, Forbes Global 2000(, the company’s own website and annual reports, the list ofdatabases provided on cuLearn (as well as below), and from business journals, businessnewspapers, business websites, etc. Be wary of relying too heavily on any one source, especiallya company’s own website as they will most certainly put a positive spin on all of the company’sactivities. Do not use Wikipedia. Ensure that all data is cited – Automatic zero for theassignment for references not cited. Please use the referencing guidelines I posted underAssignments in our cuLearn. In this report, there should be few, if any, quotes. If you do use aquote, ensure that it is in quotation marks and properly cited. Keep in mind that if a quote is notin quotation marks and properly cited, it is considered plagiarism.Please note that Carleton University offers a Writing Tutorial Service through the StudentAcademic Success Centre that provides free face-to-face sessions to help you with your writing.This may be especially helpful for those for whom English is a second language. Informationcan be attained on their website ( ).Items / Headings Item %of GradeDescriptionExecutiveSummary10 A concise and very well written summation of the whole report,including recommendation and conclusion. Maximum length onehalf page.CompanyDescription10 The industry or industries the company operates in, the size of thecompany in annual revenue and workforce size, where the companyis headquartered, where the company has operations, the types ofgoods and services the company provides, how stable and successfulthe company seems to be, and any major news stories about thecompany over the last few years. Other relevant information.Company’sInternationalStrategy15 The company’s strategy (in your own words), particular regions inwhich it concentrates, where it does research and developmentactivities (R&D) and why you think it chooses theseregions/countries. Who the company’s competitors are, what thecompany’s major strengths and weaknesses seem to be. Your viewson their strategy for the short as well as the long terms.Company’sMarketingApproach15 Where the company sells its products and why you think it choosesthese regions/countries, product/ service marketing strategiesespecially with respect to the level of standardization orcustomization of products/services, distribution channels andcommunications methodologies the company uses in differentcountries.Company’sLogistics Approach10 Where it produces goods and services and why you think it choosesthese regions/countries based on country factors, technologicalfactors and product factors.Company’s HumanResourceManagement(HMR) Approach10 Any information relative to the company’s approach to HRM ininternational settings and how this may affect its impact onoperations in your country.Analysis15 An analysis of the risks and benefits inherent in allowing thecompany to do business in your country. This section must be alogical distillation of most important facets of the previous sections.Recommendationand Conclusion5 Your recommendation regarding allowing the company to set upoperations in your country. This section must be a logical follow-onfrom the summary of risks and benefits.Presentation andappendices5 Presentation: Structure, spelling, grammar and clarity of writing.Relevance of appendices.References5 Use of at least six different credible sources. Accurate use of theauthor-date style citations. MISSING REFERENCES = 0% for thewhole assignment.100Databases with Company Specific InformationProvided by: Trish O’Flaherty, Reference Services, Carleton LibraryYou can email me at or ask for me at the Research Help Desk,Level 2 Library.Canadian• FP Advisoro First stop for Canadian companies.o Select Company Snapshots from left hand sideo Key in company name and click on your company nameo Look for Historical Report (if your company is a large company FP will providea Historical Report.) Contains history and data on company from date ofincorporationo Look for Corporate Analyzer – here you will find financial data for 7 yearso Explore remaining table of contents for full picture of company• SEDAR – from the Ontario Securities Commission – find official documents such as 10kreport (A form 10-K is an annual report required by the U.S. Securities and ExchangeCommission).• TSX-E Review – from the Toronto Stock ExchangeGlobal (includes Canadian data)• Mergent OnlineIncludes Mergent Industry Reports. Excellent source for comparing companies withinan industry• EDGAR Security Exchange Commission – find 10k etc• Factivao Best source for non-North American companies and news for all companies.o For company data select Companies/Markets from top tool baro Click on Companyo Scroll down initial page and explore table of contents on left side.• GMIDo Provides company profiles plus data on size of industry by country, industryprofiles, forecasting by country, etc.

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