Global Marketing and Trade Environments

For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article. The article should examine the topic (with broad application) to global marketing (and one or more of the marketing concepts outlined in Chapter 1).

Write a half a page summary of the articles you used for each of the topics.Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment separately (economic and trade) when a company is considering to expand globally.When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.Marketing concepts to consider include:Competitive advantageSingle-Country marketing strategy and Global marketing strategyManagement orientationsDriving and restraining forces affecting global marketingGlobal market opportunities and threatsProduct/market matrix of growth strategiesThink globally, act locallyExplain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.

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