New Venture Planning

Business Plan ProjectYou will need to come up with a product or a service for this project and make a business out of it. I can’t stress enough the importance of thinking small when it comes to your product or service. You will learn the same basics of writing a business plan for a better mouse-trap that you would learn from writing a business plan for the next Google. My goal is for you to learn the basics in the easiest way possible. Between the lectures, textbook and outline below you will find the information I am requesting from you in the Business Plan.

Cover PageTable of ContentsExecutive SummaryBusiness DescriptionA. Mission StatementType of BusinessNameLocationProduct DescriptionPositionPricing StrategyMarket and Industry Analysis – the problem that existsA. Customer ProfileB. Market Segment – the size of the problemTarget Market and DemographicsCompetitionSales and MarketingA. Method of salesB. Advertising and PromotionC. SloganD. Character/SpokesmanOperationsManagementFinancialsYou will also need to prepare a PowerPoint/Prezi presentation addressing the information above. Think of this presentation as our version of “Shark Tank”. The presentation should be no more than 5-minutes. You need to make the rest of the class want to invest in your business.

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