SEO Keywords research

For this assignment, you can choose any business, existing or fictional. Keep in mind, you will be furtherbuilding on your keyword research and creating an SEO strategy for this business in your final project.Your goal for this assignment is to determine which strategic keywords to target in your website’s content. Youwill go through the keyword research process from determining what questions to ask, finding valuablekeywords, and generating long tail keywords to further increase your chances of ranking.Note: You will not be required to create any content for the chosen keywords in this assignment.When complete, your research should allow you to answer the following questions:• What are people searching for?• How many people are searching for it?• In what format do they want that information?Firstly, prior to conducting the keyword research, you will compile at least three questions that will help gain abetter understanding of the customers and their needs.You will then conduct your primary keyword research. Using the questions determined earlier, compile a list ofuseful distinct keywords (minimum 3) that should be targeted in your content. Remember to chooseappropriate keywords that provide a good value. You don’t always want to pick the keyword with the highest 2/3volume. Make sure to justify your choice of keywords. Include a screenshot or metrics of similar keywords andindicate why you made your selection.You will then use your chosen keywords and generate long tail keywords (minimum 3) using the primarykeyword allowing you to further increase your ranking. Similar to the previous section, justify your choice usingany assets required.Finally, you will determine what type of format best suits the searcher’s intent and what type of content can betriggered on the SERP landscape. Discuss how this can be utilized to your benefit and how this should alteryour keyword research strategy.

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