B2B MARKETING

B2B MARKETING

before starting these questions

Provide a very brief (no more than one paragraph) review of the Steve Jobs video.

What role did Steve Jobs’ marketing skills play in his success? Did he plan to create disruptive or sustaining innovations?

Pick one product he created and describe how his segmentation, targeting, and positioning strategies were different than his competitors.

Although his ultimate target market was the consumer, how important was his interaction in the business market to his success.

How would the world be different today without the innovative impact of Steve Jobs’ work?
B2B MARKETING

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