competitive advantage.

competitive advantage.

Case Synthesis

a) What is the purpose in Harrison Kirby asking you to collect this data and how will it impact his business? Start the assignment with 2–3 paragraphs providing a description of Kirby’s business and the industry in which he operates. In this type of contemporary business organization, what is the central role that IT is playing for Harrison Kirby?

b) Find a complementary or competing company in the same industry as Mr. Kirby’s. Take time to research the company and provide supported evidence to communicate how IT may be playing a strategic role for that company in order to maintain or gain a competitive advantage.

Security and Ethics

a) What are the security or control issues that should be addressed as part of the technology selection process for Kirby’s business?

b) Propose how you would address ethics or information security issues as part of the technology selection process for Kirby’s business.

Findings and Recommendations

a) As the technical liaison for Kirby, you are providing him with critical information that he will use in making decisions on expanding the use of technology to improve his practice. It is important that you write your response with conviction through well-developed recommendations based on sound reasoning and evidence.

b) Include an embedded Excel object in your final Word document submission that includes a matrix of technical options that Kirby should consider in his decision making process. The Excel file should include the columns below in an example based on cloud computing. Make sure that you communicate to Mr. Kirby the challenges he should expect to face when introducing new technology into his business.

Technology Concept

Product/Service Name


Solution Type


Use Case / Value Statement

Cloud Computing

Amazon AWS

Storage – Amazon EBS

30GB Free

Business continuity

Due to the sensitive nature of transaction and customer data for Kirby, he should consider a backup/storage solution where he can quickly recover from a potential catastrophe and retain customers to minimize loss and get back to business quickly.

c) Comment and provide examples of how Mr. Kirby can use this new technology to make better management decisions for his business in the future.

Articulation of Response

• Always include a title page with your name, the date, the course name/number, the title of the assignment or paper, and the revision (if applicable).

• In the body of the paper, use headings and sub-headings. Do not jump from subject to subject without providing some type of heading beforehand.

• Use correct grammar and punctuation. Capitalize the first word of a sentence.

• Make the presentation as professional as possible. Think, “If someone were to look at this paper, what would they think?” Sloppy papers may have correct answers, but they still leave an overall “messy” feeling when read.

• Make sure you understand how to cite reference material within the text of your submission (e.g., according to John, “citing in text is a key concept in this course” [Doe, 2013]).


Milestone One: Internship Activity

In task 4-2, you will submit Milestone One. In this milestone, you will first read through the Internship Activity in Chapter 7. For this activity, you will conduct research to help Harrison Kirby, owner of a local golf course and golf shop, create an online presence. In this milestone, you will provide an overview of your research, discuss your research selections, and discuss how you think your research will help Kirby accomplish his goal. This milestone will be graded using the Milestone One Rubric.

Milestone Two: Technology Guide 4: Intelligent Systems—Internship Activity

In task 6-2, you will submit Milestone Two. In this milestone, you will first read through the Internship Activity in Technology Guide 4. For this activity, you will build a technology matrix in Excel for intelligent systems by researching major golf websites that use extensive product information and reporting your findings to Harrison Kirby. Include a 1–2 page narrative describing your findings, including which sites offered the best customer experience or the worst. Use examples and references in your narrative to support your findings and provide Kirby with adequate detail to help him with his project. This milestone will be graded using the Milestone Two Rubric.
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