Determine organizational strategy

Determine organizational strategy

Stakeholder Analysis

A Nine Step Approach

The Nine Steps • Step 1: Describe and define your organization

• Step 2: Identify the key stakeholders

• Step 3: Identify the stakeholders’ interests and concerns

• Step 4: Identify the claims that stakeholders are likely to make on the organization

• Step 5: Identify which stakeholders are most important to your organization

• Step 6: Conduct a SWOT Analysis of your organization

• Step 7: Determine organizational strategy

• Step 8: Determine organizational policy

• Step 9: Recommend specific action

Step 1: Describe your organization

• What is the name of the organization whose stakeholder environment you are analyzing?

• Is this organization a profit-based company, a non-profit organization, a hybrid organization, or a governmental agency?

• Briefly describe what this organization does (its mission).

Step 2: Identify the key stakeholders

• Are they internal or external?

• Are they claimants or influencers?

• How would you categorize them?

Some Categories of Stakeholders

• Customers

• Suppliers

• Employees

• Adversaries

• Competitors

• Allies

• Consumer Groups

• Trade Unions

• Local Communities

• Government Regulators

• General Public

• Prospective Employees

• Stockholders

• Partners

• Special Interest Groups

• Political Parties

• Other Agencies

• Trade Associations…

Step 3: Identify stakeholders’ interests and concerns

• Are their interests the same or different than those of your organization?

• What stakeholder concerns are important to your organization?

• What stakeholder concerns are not important to your organization?

Step 4: Identify the claims that stakeholders are likely to make on the organization

• Are these claims legitimate?

• To what extent should your organization consider these claims?

• What would likely happen if you don’t consider the claims?

• What would likely happen if you do consider them? What may be some unanticipated consequences?

Step 5: Identify which stakeholders are the most important to your organization

• Which ones are the most important?

• Why are they important?

• Which ones are not as important?

• Why not?

Step 6: SWOT Analysis of Your Organization

• What are the strengths of my organization?

• What are the weaknesses of my organization?

• What are some of the opportunities that my organization may be able to exploit?

• What are some of the threats faced by my organization?

Step 7: Determine Organizational Strategy

• How do we best use our strengths to achieve the goals of our organization?

• How do we minimize or eliminate the weaknesses of

our organization?

• How can we best exploit the opportunities to our advantage?

• How can we prevent, respond to, or mitigate the threats faced by my organization?

Step 8: Putting it all together – Policy

• Based on your conclusions in Step 7, briefly describe (in just a few words) what the fundamental policy of your organization is/should be.

• Some examples of policy statements: – “War on Terror” – “Containment” – “Mutual Agreed Destruction” – “Balance of Power” – “Gain a competitive advantage” – “No negotiations” – “Appeasement”

Step 9: Recommend Specific Actions

• Based on your policy statement in Step 8, what specific actions should your organization take?

• Some examples of organizational actions: – Negotiate an agreement – Do not negotiate – Arrest or indict – Ignore the stakeholder’s demands – Make a pre-emptive attack – Counter punch or counter attack only if attacked – Fight a war of attrition – Hibernate until the problem goes away – React to the stakeholder’s demands – Demobilize and/or retreat – Mobilize and/or reinforce – Reach out to your allies – Make friends with your adversaries…
Determine organizational strategy

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