Individuals will develop an entry strategy for a market and product. You should include analysis and information on consumer behavior, legal and tax implications, labor supply, infrastructure, supply chains, and other requirements for successful entry.
For this assignment you will produce a Market Entry Report in two parts. Part 1 will consist of a Country Analysis describing the social, political, economic, and business environment in the country, its historical trajectory, and economic and business challenges and opportunities. Part 2 will advise an entry strategy, cultural aspects, human resource management practices, and engagement with government and other stakeholders, identifying strengths and weaknesses and recommendations for improved performance. This report will be due one week after the course has finished.
Grading Criteria (What constitutes a good assignment?): Good reports will clearly document the sources of information contained in the report in APA style. They will be well organized and of appropriate length; written in clear English that is generally free of errors; and demonstrate an understanding of the conventions of academic writing. Reports will include a title page listing the students name and their focal market. The title page will also include a word count, excluding the title page and list of references. The text of the country report should be 2500 words, double-spaced in a 12-point font. This is a strict limit – 0.1 points will be deducted for each word over or under the prescribed word count for this report. The report should be submitted to myCourses either as a Word doc or as a PDF. Good reports will highlight the most important aspects of the market context, including relevant data, and provide a clear and coherent analysis and argument.
Discussion 2: Advantages and Disadvantages of Different Methods in Cross-Cultural Research
In cross-cultural psychology research, a broad range of techniques is utilized to determine the best way to access critical data. Each technique has its advantages and disadvantages. For example, laboratory experiments may offer great control and ability to examine issues of cause and effect, but may not always reflect actual real-world conditions, especially in cross cultural situations. As an additional example, long term field work and interviews conducted by living in a given cultural setting for a year or two, may offer the possibility of many nuanced observations, yet such qualitative work will not lead to statistical or experimental designs. Each method tends to have pros and cons, rather than one method being the “right” one for every situation. For this Discussion, you will explore the advantages and disadvantages of using different research methods in cross-cultural research.
Market Entry Report