Module 4: Assignment 3 – Essay (Ritz-Carlton-Marketing

Instructions:

You are required to write an essay of 300-500 words.

Essay:

Explain why price elasticity matters to marketing managers. Identify two ways in which the Ritz-Carlton Hotel in Maui, Hawaii, prices its rooms based on transaction characteristics and how Ritz-Carlton can utilize price elasticity to attract consumers.
Module 4: Assignment 3 – Essay (Ritz-Carlton-Marketing

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