The assignment requires students to describe and analyse marketing activities associated with the launch of a new haircare product.
The assignment needs to contain the following elements:
a) A brief description of the new product that is the focus of this assignment AND a brief analysis of the market for this product;
b) Set out your strategy for the segmentation, targeting and positioning of the product;
c) Your recommended Marketing Mix for this product
PRINCIPLE OF MARKETING & COMMUNICATIONS IN A DIGITAL WORLD